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The web’s 3 biggest cancers, according to Tim Berners-Lee

8 点作者 pastalex大约 6 年前

1 comment

smt88大约 6 年前
Numbers 2 and 3 are inherent to free-market capitalism and&#x2F;or societies (like the US) where freedom of ideological speech is protected, so they aren&#x27;t solvable. I was going to write &quot;probably aren&#x27;t solvable,&quot; but I actually don&#x27;t feel any optimism about it.<p>2. <i>&quot;System design that creates perverse incentives where users’ value and wellbeing is sacrificed, such as ad-based revenue models that commercially reward clickbait and the viral spread of misinformation.&quot;</i><p>Businesses want views, and the &quot;perverse incentives&quot; are unfortunate consequences of human nature. People respond to emotions, especially outrage, more than reason.<p>Adblockers <i>seem</i> like they&#x27;re making a dent, but they&#x27;re likely making the biggest difference at large, well-funded publishers. Small publishers will continue to throw low-quality content at the web and fill pages with ads. Or, worse, they&#x27;ll use &quot;native advertising,&quot; which is possibly more insidious.<p>Regardless, there will be a hunger to attract viewers and therefore an irresistible temptation to push people&#x27;s buttons in an unhealthy way.<p>The only way I can see this being fixed is fining people for spreading misinformation, and there&#x27;s no way the US would create or enforce laws like that. That&#x27;s a huge haven of safety for anyone who wants to publish misinformation.<p>3. <i>&quot;The unintended negative consequences of benevolent design, such as the outraged and polarized tone and quality of online discourse.</i>&quot;<p>This seems really similar to #2. Maybe he&#x27;s referring to Twitter? I&#x27;m not sure, and I&#x27;m not sure I&#x27;d call Twitter&#x27;s design benevolent. They&#x27;re beholden to investors to grow their readership.<p>Either way, loud minorities tend to drown out moderates, and there&#x27;s nothing you can do about that on a free-to-publish platform.<p>I don&#x27;t even believe this is an issue inherent to the web. It is, again, just the tendency for organizations (commercial, political, national, and otherwise) to push people&#x27;s buttons to get them to pay attention.