ZipList Raises $2 Million, Helps You Manage Shopping Lists, Search Recipes

I'm new to this startup world, so please correct me if I'm missing something.<p>A group of investors pooled $2M together and invested it in ZipList. They are expecting that the company (in just a few years) will be worth quite a bit more and likely sell to a larger company. The investors fully anticipate making back their investment plus considerably more. Is that correct?<p>Does this seem a little much for an application that manages your shopping lists? To repeat something I've heard oh-so-much here on HN, are they really solving a problem?

I am also surprised by this. When was the last time that POS advertising made you change your brand of any grocery item that you normally purchase or made you try a new product?