If he was told, when he sold the company that 'there would never be ads' - and the Zuck flipped on him - then I guess I can understand his position, however ridiculously naive.<p>But in reality, there's no way someone can sell something for $20B which has nary a dime in revenue - to a company that makes money selling ads - and expect otherwise.<p>Moreover, I suggest FB would have had to be explicit or implied about eventual monetization.<p>Whatever column you pick, it doesn't make him look good. Possibly naive, but more likely, just hugely duplicitous: "I'll take $20B cash and then give them the finger".<p>Or maybe there's some data points that might come to light.