This is interesting to observe from the UK.<p>- Cashback is generally lower here because interchange fees are regulated/capped to 0.3% for personal credit cards and 0.2% for personal debit cards. Offers of 2% cashback simply won't work outside the US so I'll be curious to see how (if?) they try and expand this globally.<p>- "All of the spending tracking and other information is stored directly on the device, not Apple’s servers" - can't see how this will work in practice. If you lose your phone, do you lose information on historical purchases? What if you want them for your records? Perhaps "spending tracking" just refers to data derived from the transaction information... but then, couldn't you just recompute it?<p>- "Apple also says that it’ll use machine learning and Apple Maps to label stores that you use in the app, and use that data to track purchases across categories like “food and drink” or “shopping.” " - I guess this is novel in the United States, but challenger banks like Monzo/Starling have been doing this for a number of years.<p>- "Customers will also be able to track purchases, check balances, and see when their bill is due right from the app." - not novel, CC providers like Amex and banks like Monzo already do all of this, including push notifications.<p>- "To get an Apple Card, users will be able to sign up on their iPhone in the Apple Wallet app and get a digital card that they can use anywhere Apple Pay is accepted “within minutes.”" - again, not novel. If you sign up for a Monzo account, the KYC checks are done reasonably quickly (certainly same-day IME) and then your account is open. You can add it to Android Pay (<a href="https://monzo.com/blog/2018/11/19/instant-google-pay/" rel="nofollow">https://monzo.com/blog/2018/11/19/instant-google-pay/</a>) and make payments, bank transfer money in instantly etc.<p>Overall, I'm a little perplexed as to why this offering is interesting besides Apple having announced it.