A great idea and looks like a good companion to Kickstarter.<p>However the problem that this site (and Kickstarter) don't seem to solve is the problem of awareness generation/ initial marketing. For many businesses this is the hardest first problem to crack, so if Profounder provided techniques and assistance for this, it would be a lot more helpful.<p>The site seems to be premised on the business already having a large audience ("let your community help") - if this is the case I think its relatively easy to turn such an audience into a viable business - the funding in these cases should be straightforward.