This sounds like a misleading / high-pressure sales call, but if you read into it carefully there's nothing that indicates to me anything illegal, scammy, or even anything that would back up the claim that Yelp penalizes businesses that don't advertise.<p>A charitable interpretation is that the salesperson is basically claiming there were 21,000 searches the business showed up in, where they could have been shown at the top if they advertised.