I like this quote:<p>> Frankly, I do not believe that the above success rate can be explained by my lateral ideas being particularly good. More likely, this tells us that poking in new directions, even randomly, is more rewarding than is generally perceived. We are probably digging too deep within established areas, leaving plenty of unexplored stuff under the surface, just one poke away. When one dares to try, rewards are not guaranteed, but at least it is an adventure.