WOT has proven itself over the last couple weeks to me to be incredibly untrustworthy, dominated by "platinum" members who rate and comment down sites without having done any actual research on the business, and who absolutely will not correct erroneous ratings and comments when factual data such as BBB ratings, PCI certification, news articles and customer testimonials clearly tell a different tale. If you look in the forums you can see the flagrant ignorance of these controlling users. Because the ratings are so heavily weighted toward the power WOT'ers who have dedicated months of their time to rating sites they know nothing about, you could have literally dozens of glowing ratings and comments by real customers and one or two of these heavy weights can drag down the site rating into the red. WOT is dangerous, misleading and a farce. ...and yet website owners have no choice but to dive into the chaos to try and fight back against this horrible system to attempt to protect their good names.