I am looking for a low-cost email marketing tool that I can use to start sending newsletters and messages to potential customers. I want to find a reliable provider that has high deliverability, but that isn't too pricey. I'm a start-up, after all.<p>I considered building this myself, but I'm guessing that there are lots of good products already on the market. Can anyone suggest something that they've used?
I was in the same position about two years ago and, due to the high cost of services like ConstantContact/CampaignMonitor, I voted to build my own. After two years, I had built my list up to about 10k users and my web host finally came to me and asked me to move it off to another app/site/VPS.<p>It took me about a day to implement, I guess, and I think it saved me probably $2500-$5000 even when I consider the time value of my development time.<p>I advise that, if you can charge yourself less than $150/hr for your time <i>and</i> you will be sending to a small amount of ppl initially, build it yourself.
WebPower ( <a href="http://www.webpower.nl/" rel="nofollow">http://www.webpower.nl/</a> ) runs opt-in mailing lists with quick import options and an AJAX interface. The client list ( <a href="http://www.webpower.nl/wp.php/webpower/klanten/" rel="nofollow">http://www.webpower.nl/wp.php/webpower/klanten/</a> ) is quite impressive.
CampaignMonitor.com is outstanding unless you're doing high volume/spammy stuff.<p>I'm concerned that you say "potential customers". Where are you getting the list of people/emails?
try <a href="http://www.constantcontact.com/index.jsp" rel="nofollow">http://www.constantcontact.com/index.jsp</a> : it was free for 60 days - dont know whether they still run that offer.