I did uBiome a couple of years ago, paying out of pocket ~$100-$200 or so for a kit. It was ahead of its time and I think it could have a very bright future.<p>At the time the it was overhyping the present-day usefulness of the data but wasn't lying about it, similar to 23andMe. I'm hoping this is a 23andMe-like incident and not a Theranos, where the latter I guess blatantly lied about the accuracy of its tests. IMO (I occasionally work with microbiome data in our bioinformatics lab), your microbiome data today is nearly useless but will be indispensable in the future as the technology improves, and we need early adopters to use services like uBiome to get there.<p>I know nothing about uBiome's newer more expensive products and/or how they bill insurance companies. I hope they're not doing anything illegal there, or if there is a simple settlement that can be reached a la 23andMe's FDA case. I can't imagine they are doing anything more unethical than anyone else in the health insurance industry, which IMO is rotten to the core (I just saw my friend's insurance bill for a normal healthy birth + 2day stay at a hospital in SF for over $60,000 before insurance).