I find it hard to be motivated by "want to make money", at least once basic starvation is solved, on an ongoing basis. I definitely am motivated in the decision making process by "wow, owning a $100m exploration yacht would be awesome" or "I'd like to afford a house in Palo Alto someday". It doesn't motivate me every single minute, or even every morning, though.<p>Learning something new, building something fun, or making customers happy, general professionalism, or desire for and having respect of teammates, is a much more continuous reinforcement.