This is what happens when you keep innovating and others stall. The latest generation of Iphone are expensive and not much different from the previous generation. Samsung made a few serious mistakes too, including the exploding incident. Recently Samsung fold phone has been reported to be a disaster. Huawei has been innovating. Huawei phone's cameras are top notch. Huawei works with Leica for phone cameras. Huawei's foldable phones don't have the same problems as Samsung Fold yet.