The Google of Europe?

Why everything has to be the next Google or the Google of something even they cleary are not?<p>They don't have the same significance as Google. What they have is a content creators(1-5% of english(?) net users?) nice-to-have tool and Google has a essential search(+ more) for everyone(~100% of users).

What a silly comparison. The only company that has a chance of becoming the next Google is a company that can amass as much data as google. The days of better algos beating more data are behind us.

I can really see this startup succeeding: unlike most web 2.0 companies, they actually have the technology (if it works as they say -- I believe they are using some quite sophisticated NLP/AI stuff on the backend) that provides added value to the users.<p>Currently it only support a few blogging platforms, but I believe Joomla and other CMS support is also coming, as well as an API.

In other news: Sensationalism Sells?