A blueprint to write copy that converts, even if you're an awful writer

Caveat: I haven’t read the doc as I can’t get it to open.<p>There is no one size fits all blueprint.<p>There’s a long tradition of people promoting their one true way to create sales copy. In the recent past, much of this has been a rehash of the 1950s style of long form copy that bashes the reader over the head until they finally relent.<p>For all the advice I see promoting that form, I don’t see people using it other than in sketchy scenarios (MLM, etc).<p>Unless we are talking about content marketing, then we are not in an era of long form sales copy. Who has the patience?<p>You want to sell to someone then you need to understand their needs and preferences, then write accordingly.

Well it&#x27;s certainly something watching this doc get live edited by so many people.<p>Probably the most ill advised way to post content tho, because the recommendations are actually quite good and simple. Unfortunately, it&#x27;s getting vandalized pretty hard.<p>Not to mention, now absolutely noone should trust following a link from that document, which is also unfortunate, because you had various links to otherwise monetize this free content by redirecting to paid product (which I think is an absolutely fair way to monetize), but now noone can or should trust the links due to editability of the document. Fun experiment tho.

Does anyone have the original link? I would have liked to read this before all the edits occurred. It could be helpful in creating website copy for a number of startups&#x2F;small businesses, so is clearly relevant to the HN audience. Unfortunately the linked format (template) and the edits make it not the best way to share the article.

Love your tip to sell with the ‘Bonus Tip’ and use it in the guide itself.

OP&#x2F;author here...<p>Firstly, sorry about the comments on the doc. I&#x27;ve deleted them and locked the doc so no more will appear. As of right now (and going forward), all links are correct and content is original.<p>Secondly, happy to answer any questions!

links seem to be broken

I suggest changing the link to be <a href="https:&#x2F;&#x2F;docs.google.com&#x2F;document&#x2F;d&#x2F;1PyMCM_by8IabaIrBYpj4QQnm7dP07rOdTdzqZv8dZTs&#x2F;template&#x2F;preview" rel="nofollow">https:&#x2F;&#x2F;docs.google.com&#x2F;document&#x2F;d&#x2F;1PyMCM_by8IabaIrBYpj4QQnm...</a><p>The current edit link drops you into a collaborative &quot;Suggest edits&quot; mode which isn&#x27;t very HN-friendly.