I see bad websites alot. I work remotely and alot of my clients are from refers or word of mouth. It is great but I want to expand my market beyond that. How do you approach companies with website that could need major improvement (UI/UX, SEO, re-branding, etc?)
You don't worry about the website. Smart businesses worry about generating revenue, decreasing overhead, improving their image in the eyes of their customers, or reducing risk. Worry about helping a company with those things... you may find out that their "bad" web design doesn't matter in the slightest or in weird cases it might actually be on purpose.
Some copywriter wrote some advice about that: <a href="https://www.earlytorise.com/the-awful-truth-about-unsolicited-advice-part-i-a-big-mistake-you-dont-want-to-make/" rel="nofollow">https://www.earlytorise.com/the-awful-truth-about-unsolicite...</a><p>May be a good start!