The end of SEO, powered by Google

White hat SEO is the practice of making sure sites are well structured and well covered by related sites.<p>Like making sure a book has a contents, index and the pages in the right order, a title that is going to look attractive, and a description that will make readers want to know more.<p>That part will never change no matter what search engines do, because people always make sites that aren't put together properly.<p>Good SEO's also look at converting the visitors that originate from search engines, nobody is going to change that either.<p>I think this article means to say 'The end of the recent black hat techniques in SEO' - as we all know, those breaking the rules always find new ways.

<i>This new algorithm changes everything</i><p>Which new algorithm? The article doesn't say. In fact, it doesn't say much of anything, offering little more than unsubstantiated assertions. It might be right, be we have no way to tell.

Hmm...using search dominance to make sure they get all of the paid link business. Sounds similar to using desktop OS dominance to corner the browser business. It smells.

Funny article coming from a website which has ads without Google's 'required' nofollow tag.