Apple Pro Display XDR

I&#x27;m hearing that the LG displays were running out of stock, possibly in anticipation of a new Apple display. Sure enough...wait a minute, FIVE THOUSAND DOLLARS?! Oh, I understand it&#x27;s a reference-quality, blah, blah, blah, but I just need something to replace an aging Cinema display that was originally $1000. The fucking <i>stand</i> for the new display costs that much (note the audience response when <i>that</i> price popped on the screen).<p>So if I can&#x27;t buy an LG, what do I buy for less than a couple grand, Apple?

Starting $11000 for a Mac Pro plus display<p>That&#x27;s a bargain compared to the LISA, which was only $25k adjusted for inflation!<p><a href="https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Apple_Lisa" rel="nofollow">https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Apple_Lisa</a>

You could hear a gasp in the crowd when they listed $999 for the stand alone.<p>Apple is certainly pushing themselves up-market with this one.

The “XDR” part of the name seems a bit out of place for an Apple product.<p>I guess I’m stuck in the past and Apple is really a different company now.

Why doesn&#x27;t Apple introduce different options? For example, I would never need a 6k display, but having a nice, matte finish, 1000 nit display at 1440p or 4k would definitely be on my radar.<p>If they sold smaller resolution displays at more appropriate price points, I would be more inclined to buy it. They offer similar pricing structures for their iPhone and MacBook lines, so why not apply the same to monitors?

Did he say $999 for the stand?!!

Maybe a bit off-topic, but each of these announcements seems to be posted here on HN as a TechCrunch link.<p>Can we not do that?<p>Their site is very hard to browse these days, and there are plenty of better options.

Not hearing anyone mention the precision counter-balancing arm (there&#x27;s an animation of it on the website). I&#x27;ve never seen a monitor stand arm that isn&#x27;t pure trash. Not that I would pay $1000 for the stand but it looks to be well-engineered and I really wish I could have one.

The person describing the stand said it generates lots of heat so they need to put a (fancy looking) heat sink on the back. If you take their advice and chain 6 of these to one Mac Pro, what sort of heat output do you get?

The real lede here is 1000nits of brightness; even the old LG Ultrafine displays capped out at 500nits.

I really hope they introduce a Semi-Pro display for those of us with existing MacBook Pros (I think my 2016 can only push a 5K) who just want a successor to the Thunderbolt Display. I&#x27;m currently using a Thunderbolt Display as well as an LG 4K display. While I like the high resolution of the LG, the quality of it is garbage compared to my Thunderbolt Display. The USB-C port works at best 5% of the time, and of course it stopped working after the warranty period.

I have been waiting to buy a monitor for a while and knew apple was up to something. It looks like Apple totally nailed it but this is way too expensive.

This seems to be a luxury statement piece for for 99% of what I would consider to be professional workers: people who spend 8 hours a day consuming text and video, and producing knowledge work.<p>As a software engineer, I just can&#x27;t quite figure out when the &quot;Pro&quot; label might apply to me these days. The iMac Pro and MacBook Pro labels seem apt, but the Mac Pro and Apple Pro Display labels do not.<p>It just feels kind of &quot;un-Apple&quot; that it takes research to figure out what works for me, and their product categorization is now rather opaque.

How do reference and fancy FALD (Full Array Local Dimming) do even go in the same sentence?<p>Just give the people a OLED panel subscription instead of this LED unifomity nightmare waiting to happen.

Complaining only signals that you are not the market they’re targeting. This is for Hollywood media makers, high end studios, etc. This was never to be a mass market item.

Product page is up now: <a href="https:&#x2F;&#x2F;www.apple.com&#x2F;pro-display-xdr&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.apple.com&#x2F;pro-display-xdr&#x2F;</a>

$1K per K

I&#x27;m confused, didn&#x27;t they spend a while talking about how great the 8k streaming&#x2F;editing&#x2F;etc is on the new mac? Why isn&#x27;t this an 8k monitor?<p>After all the dell UP3218K has been available for a while now and its 8k (and actually priced less, and comes with a stand). Frankly, it looks nicer too as they seem to have overdone the industrial cheese grader look IMHO.

I wish they&#x27;d just bring back a &quot;Macintosh,&quot; non-pro, non-book... Standard itx&#x2F;matx&#x2F;atx size with a nice looking case and upper-middle parts in it for something resembling an upper-middle price ($1500-3000 for desktop).

There also does not appear to be a front-facing camera on the display.

I&#x27;m looking forward to seeing how well the matte option performs. Maybe we&#x27;ll even see it on other devices such as the MacBook Pro.

Is it just me or is it odd that they show how the new display can be connected to a Mac Pro or a Macbook Pro, but it doesn&#x27;t feature even 2 inputs so you can connect both and switch between as needed? That was already the reason why I bought the Dell 30&quot; screen instead of the Cinema Display, as it only had a single input.

Apple produced the best $6,000 display you can buy. When the majority of pro users wanted the best $1,500 display you can make. We want an iMac without all the computer part. And they delivered a real &#x27;pro&#x27; display.<p>Maybe this is a big middle finger up to all those asking for Apple&#x27;s pro line up to be more &#x27;pro&#x27;.

Five freaking thousand dollars for a monitor?<p>Who is their target market? I&#x27;d like to know.

Apple is just completely out of touch now, aren&#x27;t they?

Apple is ahead of the game officially.

Absolutely not interested in spending that much for something that’s not OLED. OLED is the future of display technologies. We’re already seeing it hit the laptop display market. You’ll get significantly better contrast for professional work, power savings, and reduced eye strain from not staring at 1000nit light bulbs all day.<p>Also the stand part was funny.