I think it's worth considering not only how online media has contributed to the very uneven distribution of interest over tourist destinations, but also how it might help fix it. The internet is used to creating power-law distributions, where a small minority of titles capture a large fraction of interest/traffic/views. Real world cities, parks and sites struggle to cope with global popularity. It's entirely possible for online media about travel to take a different set of considerations into account, and yield different top-level distributions in who wants to travel where.<p>Every listicle, travel-focused instagram, etc, pushes the same destinations to all of its audience. A small number of places become extremely coveted. What if we had tools and platforms that spread those eyeballs around more, where the number of impressions is related to the number of tourist arrivals per year? Stop showing so many people beautiful shots of Iceland; it's over burdened. Why should travel sites, influencers etc care to shift impressions in this way? Among influencers, platforms could place more value on uniqueness; if I've seen 5 shots of beaches in Bali in my feed this morning, maybe mix in something else. Influencers could feel a pressure to highlight comparatively under-exposed destinations. Places that produce travel content with funds from tourism departments ... well, I'd suppose that the marginal value of additional prospective visitors for Venice is small, but would be higher for a city that isn't so popular.<p>This year I walked the Inca Trail to Machu Picchu. While it was a positive experience, Machu Picchu itself was crowded, and visitors are very specifically limited in how they can walk around it. Only once I was in country did I hear about Choquequirao, another large Inca complex perched on a promontory, which is much less popular, and sometimes called "the other Machu Picchu". I can't help but feel that neither I, not Machu Picchu was well served by that ignorance.