When it comes to dependence on ad-tech money, the writing is on the wall:<p>> Cost per click on Google properties — which roughly measures the amount Alphabet charges advertisers for each ad served on its web sites — dropped 29 percent from last year and 9 percent from last quarter, which might be alarming investors concerned that Google’s pricing power for ads is eroding. [1]<p>Additionally, Firefox is losing users, around 50,000 - 100,000 per day. [2]<p>They now want to add all kinds of additional stuff in order to make money. For a browser this is a death sentence. A browser can not be more than a browser, and ad tiles are the only practical way of making money next to search engine deals. While a pro-version of Firefox is certainly an interesting idea which can be sold to a tech-savvy minority, it neither can diversify their revenue in a meaningful way, nor is clear yet whether Mozilla is going to offer a paid Firefox version, or simply tries to upsell a software bundle branded with their name.<p>Mozilla paid around 30 million to aquire Pocket (one of their supposed foundations for making money), but there isn't any data to show whether they are profitable with it. Given the low number of ads in Pocket, they probably aren't profitable. In 2017, according to their financial report, they only made 2,5 million with Pocket ads.<p>Opera is the only other major browser that has to survive without having a tech giant behind them. They do everything they can to make money with Opera. And it has boiled down to ads in the start page and licensing. There’s nothing more you can do.<p>Opera is surviving on three kind of deals: [3]<p>– search (ca 60%)<p>– ads in start page<p>– licensing deals on mobile phones<p>Licensing is off limits to mozilla because they have lost the mobile market.<p>So all that is left is ads on the start page. Its that simple. There’s also a lesson to learn for Mozilla from the time Opera abandoned Presto: [4]<p>> “Because of our switch to the Blink engine, our retention rate on desktop users is much better now. This is because most websites work in Opera since we’re using the same engine as Google. We think we’ve become more relevant after we moved over to the Blink platform, and more companies now start to work with us,” Boilesen said.<p>> “We’ve got twice as many developers on the desktop browser now than we had with Presto, because all [our] resources went into maintaining Presto. The only error we made with Presto was that we kept it too long. Our change to Blink was because we wanted to get on the offensive with regards to innovation, we used too many resources to keep Presto competitive."<p>There are only two ways. You either stay innovative and keep up with the times, or you downsize and develop for a small niche group. Mozilla is doing neither.<p>[1] <a href="https://www.cnbc.com/2019/02/04/alphabet-earnings-q4-2018.html" rel="nofollow">https://www.cnbc.com/2019/02/04/alphabet-earnings-q4-2018.ht...</a><p>[2] <a href="https://data.firefox.com" rel="nofollow">https://data.firefox.com</a><p>[3] <a href="https://techcrunch.com/2018/07/02/browser-maker-opera-has-filed-to-go-public/" rel="nofollow">https://techcrunch.com/2018/07/02/browser-maker-opera-has-fi...</a><p>[4] <a href="https://www.zdnet.com/article/show-me-the-money-how-opera-started-thinking-about-the-bottom-line-and-what-that-did-to-its-software/" rel="nofollow">https://www.zdnet.com/article/show-me-the-money-how-opera-st...</a>