>In their separate interviews with the FT this week, Mr Cook and Sir Jonathan insisted that no single person at Apple decides which innovations graduate from its R&D labs and which are sent back to the drawing board. “The company runs very much horizontally,” said Mr Cook. “The reason it’s probably not so clear about who [sets product strategy] is that the most important decisions, there are several people involved in it, by the nature of how we operate.”<p>This would certainly explain Apple’s apparent lack of direction in recent years. Between this, their recent refocusing on “services”, and the clusterfuck of ports, dongles, and redesigns on new products, I am fearful for the future of Apple hardware.