It ok for Tazo to have a crappy landing page because they have excellent placement at point of purchase (aka. physical landing page). They have placement and packaging that converts, and built in defaults that result in sales. (eg. if you order tea you're ordering Tazo at a large number of coffee shops)<p>They also have excellent testimonials by having a large chain such as Starbucks serve their teas. Tea is generally an instant gratification purchase, and not something you'd wait 2 days to arrive over the internet. (Yes, perhaps there is an opportunity for a Zappos of tea, but internet retailing is not a core competency of Tazo)<p>If you're ordering tea from the internet, it's probably specialty and not something you can pick up from one of the hundreds of coffee shops you can find within a few miles of where ever you live. Hence if you are 'really really obscure hipster tea' then you need a good landing page, Tazo does not.<p>In the world of people who buy tea Tazo has the #1 ranking in terms of 'google for tea' (aka. starbucks). Designing a proper landing page and website will add almost nothing to their bottom line where as changing their packaging would have a much bigger impact, or sweetening the deal for distributors so the local mom and pop coffee shop is more likely to carry Tazo. People often forget that 98% of purchases are made offline. No one is going to order Tazo tea from the internet, nor will they decide to order Tazo tea the next time they are at the coffee shop because of a landing page. Therefore from the perspective of their bottom line their landing page is as good as it needs to be.<p>Also it appears that their 'landing page' is: <a href="http://www.facebook.com/tazo?v=info" rel="nofollow">http://www.facebook.com/tazo?v=info</a> and not tazo.com