This idea has merit, advertisers pay for access to our lives every which way from Sunday - except for email. But this will not be the solution.<p>Execution matters and it looks like the company is shutting down or close to it.<p>The ceo's twitter feed is, umm, interesting. Looks like he recently fled the US to the UK because running a business in the US was too hard and one can only assume the sec is on their heels. He also tweets about going through divorce with his co-founder and making layoffs.<p>According to Alexa, their website traffic has dropped from top 11k to 49k site in the last 90 days alone (that's all Alexa rankings show).<p>Someone mentioned it being an ICO, their ICO funds (yay for blockchain wallets being public) are basically empty after raising $12million two years ago.