Look at forums for dentists, truck drivers, tax accountants, archiologists. What problems to they have, why can't they find a good solution? I mean a solution might already exist but that company might use the wrong industry words, not advertise that niche or just presents itself wrong.<p>On a heavy tech focused forum like HN users know how to write Excel macros, setup servers, connected pieces of software. Target those users who don't and who pay extra for a service that make it easy.<p>That said look at old answers. The question comes up semi-regular <a href="https://news.ycombinator.com/item?id=19169368" rel="nofollow">https://news.ycombinator.com/item?id=19169368</a> <a href="https://news.ycombinator.com/item?id=19164037" rel="nofollow">https://news.ycombinator.com/item?id=19164037</a>