I feel like the best strategy to combat this would be to create lightweight virtualization and automation tools that could be easily deployed by anyone, thereby destroying any company that comes up with these stupid strategies. Just burn the whole system down to the ground, salt the earth, and leave it to be a weird blip in internet history.<p>EDIT: I'm a guy who builds thing and occasionally takes a chance at trying to promote those things. I've been on the receiving end of a fair amount of ad-fraud. The tech press is full of stories of people who say they just "put a few ads out" and then took off with their products. It's almost a meme. But it's a filthy lie. It's a lie that you can navigate the ad-tech industry without making it your full-time job. It's a lie that the ad-tech industry is a good way to get attention for your projects. It's a lie that the ad-tech industry is interested in doing anything about fraud. I've dealt with Google, Facebook, Twitter, and Amazon, and in each case <i>at least half</i> of the money I've spent has evaporated away to ad fraud. And then, when you bring it up on HN, you get the replies, "lol, that's just the cost of doing business." No. No no no no no.<p>The Amazon one was particularly bad, because it lead to me getting a ton of fake followers on Twitter, killing my ranking in their timeline view, requiring me to spend about as much as a total working week on block/unblocking people to kick them out of my followers list, just to get back to a good state. For $50 of advertising, I had to spend around $2000 of my time to fix the issue and got nothing real out of it.