> Bitkom, a German trade federation for online businesses criticised the ruling, saying it would heap costly bureaucracy on firms without enhancing consumer protection.<p>What cost is involved by not embedding third party bescons on your website?<p>How does it not improve consumer protections? It's literally stopping doing the thing that is causing harm.<p>> “With its decision, the ECJ places enormous responsibility on thousands of website operators – from small travel blogs to online megastores and the portals of large publishers,” Bitkom CEA Bernard Rohleder said.<p>Yes, this is exactly how serious this situation is. I'm glad you're getting a handle on just how damn huge this problem really is. Aren't you glad we're finally doing something about it?<p>> He warned that the decision would go beyond Facebook and effect all social media plug ins, which are important for many firms to expand their reach on the web<p>Uh, yes, that's the the idea? Your firm's right to expand their reach does not overrule my right to privacy.<p>People can still share and like your links on the social platforms. It doesn't require me to be forced into it.