Let's give these guys the benefit of the doubt. Let's go ahead and assume that what they claim is going to happen. Let's look at what is necessary for that to happen:<p>1: Bandwidth providers will discover that their costs are rising (thanks to that evil Google machine).<p>2: and so they consider throttling or otherwise restricting access to various high bandwidth sites (Keep in mind that Google and other high bandwidth sites pay these companies for their end of the bandwidth usage).<p>2b: We'll assume that for whatever reason, the bandwidth providers don't mind the loss of their biggest customers. We'll also assume that regular users don't mind the fact that their favorite search engine, social networking site, and torrent sites are unavailable.<p>3: For step 2 to occur as planned, all (or most) bandwidth providers will have to collude to make this a simultaneous change, and to agree not to go back and un-restrict the access to steal customers (here is where you should read up on the Prisoner's dilemma <a href="http://en.wikipedia.org/wiki/Prisoner's_dilemma" rel="nofollow">http://en.wikipedia.org/wiki/Prisoner's_dilemma</a>)<p>The market alternative to this is to simply raise prices on the bandwidth hogs and charge maybe on a per GB basis. While I don't like that idea (I do use a lot of bandwidth), I doubt that our bandwidth supply is anywhere near to its full capacity, or that bandwidth costs to suppliers are going to go anywhere but down, as all technology has pretty much ever since the inception of the microchip.