Feel free to educate me...<p>> The HET is a three-dimensional, circumferential flux, exterior<p>> permanent magnet electric motor with some interesting<p>> characteristics. For starters, it runs four rotors where other motors<p>> typically run one or two. The stator is fully encapsulated in a four<p>> sided "magnetic torque tunnel," each side having the same polarity,<p>> ensuring that all magnetic fields are in the direction of motion, and<p>> there are no unused ends on the copper coils wasting energy. All<p>> magnetism the system creates is thus used to create motion, and all<p>> four sides of the stator contribute torque to the output.<p>I'm not so sure about the idea that "unused ends" are "wasting energy". Simply put your finger on a small spinning motor and watch the current go up - increase the work done, increase the power usage. Typical losses in magnetic motors are:<p>1. Friction - Bearings, brushes, etc<p>2. Air - Typically cooling<p>3. Core - Hysteresis (changing polarity is not possible instantly) and eddy current losses (unwanted current flow)<p>4. Resistance - The coils themselves resist high current<p>Brushless motors are typically 85-90% efficient and brushed typically reach 75-80% efficiency [1]. Reducing the size a little, sure, but increasing the torque - I highly doubt for the same power input. I'm sure we will get to 95% efficiency within the next 10 years or so (with big money from the automotive industry pushing research), but it's highly unlikely we will get more than that outside of the a lab with super-cooled conductors.<p>Which is the other thing, increasing the amount of torque and reducing the size means greater heat generation. Any saving in size you're getting gets lost again just keeping the motor cool.<p>Anyway, the promises don't pass basic scrutiny, I would definitely need to see some numbers on this. It sounds like snake oil.<p>EDIT: Another thing - electric motors are already very efficient, you're getting more loss in other parts, such as voltage regulators, motor control circuitry, batteries (if you're using them), cooling, etc, etc. I just don't think this will translate to a massive improvement.<p>[1] <a href="http://dronenodes.com/drone-motors-brushless-guide/" rel="nofollow">http://dronenodes.com/drone-motors-brushless-guide/</a>