Great. Youtube-style annotations as advertising using an ipad synced with a video player to augment your tv screen?<p>I really don't get it. I honestly can't see a use for this that isn't incredibly annoying (like youtube annotations). I also don't see what the point of even having a tv in the equation if they are going to be paying attention to an ipad screen. Or why they would want to bother with the ipad if they were already watching tv.<p>It really seems like a lot of extra work just to have more intrusive advertising.