If you are going to go after Google, you really should do a much better job. And there are <i>very good reasons</i> to reduce Google's dominance, but this whiny approach isn't helping.<p>1 Don't be a thin wrapper around an inferior search engine. Apparently Bing cannot index "JS only" websites. [1] Improve your search quality first. Unless your search quality is remarkable in at least some small niche, you are probably not even going to get on the radar.<p>2 "Google is trying to create artificial scarcity" - As others in this thread have pointed out, no search engine is actually <i>blocked</i> on Android devices to the best of my knowledge. Android setup screen is completely Google's prerogative, and if you don't want to participate in the auction, fine. Save the money for better things (see point 4).<p>3 "Purpose-driven search engines will be crowded out by profit-hungry rivals" If you use Bing, aren't you already supporting non-"purpose driven" search engines? Is Bing's purpose somehow superior to Google's purpose? If all search engines became "purpose driven", you can be pretty damn sure that the quality will take a big hit.<p>4 Focus on getting word of mouth in more intelligent ways, less expensive ways. Why not go after Google where they are <i>actually vulnerable</i>? So many popular independent websites get hit randomly by all kinds of Google updates. Make no mistake, a lot of them would be very happy to promote alternative search engines. Find these websites, build relationships with the people who run them, and sponsor their work. It is just as important a mission in my view, plus who will say no to a chance to promote a good cause (assuming Ecosia.org are running everything on the up-and-up)<p>[1] <a href="https://news.ycombinator.com/item?id=20605484" rel="nofollow">https://news.ycombinator.com/item?id=20605484</a>