Way back when, I used to do some volunteer work for the Better Business Bureau, which put out similar messaging in regard to everyday consumer complaints. It also was a business-funded group that, in hindsight, tried to accomplish three things:<p>1. Letting companies feel good about themselves<p>2. Providing something worthy sounding in the public eye that might defuse "bad publicity."<p>3. Doing a bit of investigation and complaint resolution in connection with the scummiest 5% of businesses, which often weren't members. Moral outrage? A desire to kneecap the most difficult competitors? Probably a bit of both.<p>I'll agree with earlier posters who are a bit cynical about all the factors listed in Reasons 1 and 2. But Reason 3 shouldn't be overlooked. I don't think the Business Roundtable will suddenly be concerned about how Exxon, Walmart, etc. make their money or deal with customers, employees, suppliers, etc. On the other hand, odds are good that they will take a stand against small-time chicken processors, toxic-waste dumpers, etc.<p>Back in my BBB days, we did some real work to crack down on fraudulent apartment-referral outfits, which not only ripped off newcomers to New York City, but also made life ugly for the mainstream realtors, building owners, etc. that were BBB members.<p>Even if such battles may seem like grandstanding, they can be of some use.