Why be so crudely reductionist as to take problems of laziness, boredom and lack of motivation and try to simplify it down to Fear?<p>Is the idea that we have a whole arsenal of tools already for successfully dealing with Fear, and if we can just bend all our other problems into the shape of Fear we can apply some existing techniques?<p>In my experience this doesn't work for me, and the mental model just doesn't fit.<p>If everything comes down to a mental cost-benefit analysis, I think fear situations are ones where the cost can seem massively over-inflated and getting over that initial hurdle with "Just Do It" can help re-tune the estimation so that the cost doesn't seem as bad.<p>The problem for Lazy, Bored and Unmotivated is on the benefit side of the analysis, where even if the cost isn't that high, I will feel that the long-term payoff is not worth it. That isn't helped by "Just Do It", because there isn't an inaccurate cost to be corrected, and I won't get the rush of motivation of "oh this isn't so bad" that comes from the cost correcting itself in an anxiety-type situation.