I, a web development guy, once worked at a small e-commerce and realized from the start that the main issues that an e-commerce faces are typical of most other businesses. Good inventory management, marketing, competent and effective staff - these were the main problems that we faced.<p>Our boss had zero coding skills but he was a serial entrepreneur with decades of business experience and was thus able to manage these problems.<p>Obviously technology will play a very important part in your e-commerce's growth, but that goes for all businesses these days and you still don't know a single line of code to know it's importance and how to leverage various technologies and solutions.<p>What I find more interesting with this article is that Lauzon lacked both tech AND domain knowledge (jewelry). Maybe this is sometimes needed to bring innovation to a business? To enter a market without preconceived ideas of what is right and wrong, what can be done or not.