Facebook is a city. It's full of zany characters, and beautiful art, and people crying for attention for their cause, and not much privacy. The longer I live in a city, the more of a jerk I find myself becoming, and if I stay too long, I feel bad. Lots of people say they've had enough and want to go live in a cabin in the woods. Few actually do.<p>This is how society has worked for thousands of years. Where some people go and find success, others will follow. It's a positive feedback loop. In hindsight, did we really think the virtual world would scale <i>less</i> well than the physical one?<p>Social media is terrible, and also great. The worst thing I can say about it is perhaps: it's easy. And like anything in modern life that's easy, it brings out the worst in us. We've reached the point where large swaths of people can spend all day doing easy, nonproductive things, and it's not good for the individual or society. We want things to be easy, but we don't do well when they are.