From a user's standpoint, the main noticeable change has been the steady decline in the quality and amount of food included in the box (along with increasing simplification of the recipes). In the early days, you'd definitely get your $10 per person worth of ingredients, and the recipes were often quite complex, requiring multiple stages and up to an hour of time to prepare. There was also a clear effort to showcase different cuisines, prep techniques, and unusual ingredients that you wouldn't find in a typical grocery store. I can only speak for the vegetarian recipes, but recently it seems like a typical week is some variation on: a grilled-cheese sandwich, a pasta dish, and a grain bowl. Coupled with the fact that my skills have steadily increased with practice, there was little reason to continue and we finally canceled a few months ago (after a year or two of skipping most weeks). I can imagine an alternate history where they raised prices instead of cutting quality. We might have stayed with them longer, though it probably wouldn't have helped their bottom line any.