The startup I work for/we need to define our personas and value propositions for each persona.<p>I am looking for a framework, or some guidelines, to help us define personas and value propositions.<p>I found this article: "Start-Ups Need a Minimum Viable Brand" written by someone with, what it seems looking at the article she wrote, a corporate background.<p>https://hbr.org/2014/06/start-ups-need-a-minimum-viable-brand
Probably not what you want to hear, but a framework or guidelines won't cut it if you don't understand the basics of marketing and brand management. Don't take the shortcuts—get a good book, or better take a marketing course. HBR's 'What is Marketing?' is a great intro to the subject [<a href="https://www.amazon.com/What-Marketing-Harvard-Business-Review/dp/1422104605" rel="nofollow">https://www.amazon.com/What-Marketing-Harvard-Business-Revie...</a>] Peter Doyle has a number of excellent books that are very practical e.g. Marketing Management Strategy [<a href="https://www.amazon.com/Marketing-Management-Strategy-Peter-Doyle/dp/0273693980" rel="nofollow">https://www.amazon.com/Marketing-Management-Strategy-Peter-D...</a>] or Value Based Marketing.