As far as I am aware Plastic Logic was never a product company, they were a technology company.<p>They had to produce the Que because no partners believed the technology worked at scale - they wanted to see an actual product created. This in itself was a huge culture shock for a technology company to have to suddenly sweat product details.<p>And so far the technology hasn't worked in a scalable manner, but this is a matter of time and capital.<p>eReaders were an interesting choice, when Plastic Logic decided on this the iPad was non-existent and the only eReaders were crappy Sony ones, by the time they managed to launch it the market was far more mature and expectations of what a product had to do to be good had sky rocketed.<p>You're probably wondering what other products their plastic technology can be used in, it is very diverse in reality - eventually plastic logic will have electronic paper for the same price as regular paper. Imagine if medicine labels updated on the fly with reminders, recommendations and guidelines. Posters on the wall changed over the air rather than needing to be reprinted, etc etc. Futuristic stuff <i>in theory</i>.<p>It is very easy to criticise a a company for raising so much capital and never launching anything - but what they are doing is ridiculously futuristic - literal hard technology that'll impact every persons life in the long run.<p>I wonder if the early investors like Hermann Hauser and Amadeus have made any money from this yet.