Without considering the context, the logo itself is pretty good. I like the badge/custom badge and related components. Overall though, I don't like it. I don't think it's a fitting logo (the superman/superhero comparisons are what come to mind to me as well).<p>The logo treatments and website seem like a contrived effort design a logo to whatever the designers believe is the "HTML5 Design Aesthetic." Sure, rich content and all, but HTML5 (and related technologies, like this logo is supposed to imply) shouldn't be represented by over contemporary design.<p>Interestingly, the logo is not the "official" logo. On paper, it's just the community logo - and it will only officially be adopted if it gets enough grassroots support.<p><i>Is this W3C's "official" logo for HTML5?<p>Not yet. W3C introduced this logo in January 2011 with the goal of building community support. W3C has not yet taken it up in any official capacity. If, as W3C hopes, the community embraces the logo, W3C will adopt it as its own official logo for HTML5 in the first quarter of 2011.</i>