I am thinking about it from the angle of video games vs. real world.<p>Be a hero, a revolutionary, a pirate, feel encouraged to work hard, explore more, improve yourself, rebel, but only there in a safe artificial illusion, virtual world they built for you. In real life, do stay a passive compliant consumer, a source of money (or energy like in Matrix).<p>This chasm seems to keep widening with the progress in technologies like VR, and this way of organizing a society is very convenient for businesses and people in power. Welcome to Coward New World!<p>Ingenious next steps in this direction would be to seamlessly integrate our jobs into artificial reality, so that people can sustain themselves, make money for corporations and people in power - do all this staying totally immersed in the illusionary world. Get exclusive game currency, bonuses to your stats from your employer for a good work. Mmmm, I want to write a book about it :)