Damn this site sure does not want to let you use the arrow keys on your keyboard to scroll the page. It starts highlighting individual lines instead and completely consumes home/end.
Having worked in ad-tech for the past 5 year or so, this is a pretty awesome list.<p>I think that there's still a lot of confusion and opaqueness when it comes to targeting and advertising -- the platforms (GOOG/FB/SNAP/etc.) make it purposefully confusing imo. There's probably some kind of start-up idea here (marketing/targeting for regular folks).
Just wanted to chime in that Notion is amazing and completely solved my needs for: notes, to do, personal wiki, link storage, etc.<p>I hadn't even thought of using it as a public web page. Even better!
I manage millions in ad spend. Targeting with individual, manual options is not efficient for most advertisers. Most performance advertisers target using lookalikes and algorithmic targeting based on optimizing for conversions.
If you think this is bad... social has very very weak targeting compared to open web. (DSPs like google's dv360 and the trade desk).<p>google 'oracle data directory' :)
Pretty interesting guide. I'm looking forward to digging into this.<p>I really appreciate you putting the time into building it and sharing it, info like this is hard to find.