For me the business model was the biggest turn-off.<p>If I wanted some big CCG company to take my lunch money, I could always invest in an established platform already, like Hearthstone.<p>What I'd consider an interesting alternative, would be a less greedy game with an initial AAA entry fee ($60), and then nothing else. Just, nothing else. It's financially viable, if a giant production like The Witcher 3 can profit this way, any card game can.<p>If they really wanted, they could introduce maybe some cosmetic card back covers, announcers, avatars etc. in a silly gem shop I'll never visit anyway, but the game loop and the outer loop of getting new cards and deck building should be free. In fact, for such competitive games, it should offer no pay2win option at all. Let me play the game, win and get stuff after every match, feel that I'm progressing through the game without ever having to worry about my IRL wallet. If I win, I win, if I lose, I know that I lost fair and square and I must improve.<p>There are enough venues in this world for pissing contests over money already, why would I ever want to concern myself over real money in a virtual world. For most genres of games paywalling the progression is pretty much unheard of (except for maybe (bi-)yearly expansion packs), yet for CCGs this is considered normal, and no company ever tries to flip the table.<p>Maybe there was no demand for yet another money-grabbing CCG.