I never know what to think of CEOs, founders, and large institutional shareholders selling a proportion of their stock. Everyone seeks to cite a benign reason for selling, they wouldn't want to hurt their investment, but inherently isn't selling a sign of a lack of confidence?<p>The article cites the idea of diversification - which at face-value seems harmles - , but is this a lack of confidence in the stock? Diversification implies to minimize risk, and that is reasonable only if Eric Schmidt thinks that there is significant risk that Google will underperform market (or at least his expectation of return in a different investment). Unless he has a specific purpose in mind with his extra cash-flow, I would imagine this can only reflect poorly on Google's future expectations.<p>Here's to hoping that Eric Schmidt only wants to live extravagantly for next couple of years.