Honestly, there is really no easy way to market, with or without money. The cheapest, and honestly the best way, is to be personally recognized.<p>You'll notice that once people break through to the public sphere of whatever niche they are in, anything they do seems to get instant traction. While a lot of people stumble into their status, there is a systematic way of getting there.<p>I could spend hours talking to you about blogging and making an name for yourself, since I am currently a PR student,but the fact remains, there is no easy way to gain traction. Everything you will do (paid or not) will take time and dedication to get right.<p>Another way to gain some initial users is to make it viral in your own personal sphere. If you are in High School, make it big within your High School. Remember, the virility of something refers to how "contagious" is it, not how many people pick it up. Lots of immensely popular companies started locally (See Facebook and Ben & Jerry's).<p>Anyways, hope that helps.