Setting aside SoftBank, let's talk about Fair.<p>I'm a Fair customer, and I like the service, but I don't think it's a steal. It's a fair deal (no pun intended), but by no means would I call it a ridiculous, out-of-this-world deal.<p>Surely some fellow New Yorkers will remember the good old days of the Uber-Lyft price war, when it was possible to travel from the low 90-s & York to the low 80-s & Columbus for $2 on an Uber Pool. Or how during the morning rush an Uber Pool would take one from the UWS to FiDi for about $5. Those were unimaginably good deals because they were heavily subsidized by the VC cash that was flowing so easily into rideshare companies and out the other end into riders' wallets. Those were the days!<p>Fair is nothing like that. I pay $266/month for a 2018 CPO Honda Accord that I received with 2k miles and most of its original warranty. I reckon this costs me about 15-20% more than a dealership lease of a brand new car. I consider this a fair (...) premium for the flexibility that a Fair lease affords me: I can end it at any time without undue shenanigans, whereas a traditional lease would require me to either transfer it or pay an early termination fee.<p>Why is this important? With Fair I don't feel as if some hapless VC is subsidizing my use of the vehicle. The whole thing feels like an actual business with assets and employees and some kind of plan, not a reckless gamble for market share that in itself is worth nothing to begin with. It all makes a certain kind of cold sense: when you browse Fair's app for a vehicle, the cars you see aren't actually on Fair's balance sheet until the lease has started. Since their prices aren't too good to be true, my gut tells me that, at the very least, they have a spreadsheet somewhere that spits out the price they should charge a customer after having quantified the risk of this customer ending the lease before its break-even date, thus saddling Fair with the car for which it now has to pay out of its own coffers.<p>SoftBank being SoftBank, it's possible that Fair is one of its better bets.