Maybe, just maybe... the owners already have a dozen other sites doing "woke journalism" and simply want to compete in Sports news as well. That the woke journalism at Deadspin actually dilutes and weakens their brands even if less profitable because it covers a broader market.<p>Much the same way as cereal companies carry "healthy" options despite most of their sales being "sugar" options, or that pasta sauce companies sell many varieties of sauce, even if some don't sell as well or have as high a margin. It's about covering the zones (to burrow a sports metaphor).<p>In the end, I think "The Adults In The Room" are short sighted and ignorant of anything resembling a bigger picture. And those journalists working for an e-Sports magazine might be better off going elsewhere if they don't actually want to write about Sports.<p>--- edit:<p>Beyond this, the story is from a few months ago... and this was my feeling at that time.