I have a startup I'm working on(yes, sole founder, yes I know it's going to be tough) which I estimate would be ready for alpha users in about 4 months time.<p>I have a email register for those interested on the site at the moment. Should I focus on marking only when I have an actual working product?<p>Also, what would be the best methods to market my product when it's ready?
Marketing isn't just advertising, it's understanding your customers and building those features. Marketing built into the product can help with acquisition more than paid marketing. For example, invite a friend. Think about it from the beginning and you'll be far better off. Get advice from experts, it's worth it.