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Krispy Kreme strikes deal with kid who drives 250 miles to resell its doughnuts

37 点作者 monsieurpng超过 5 年前

12 条评论

jamesmishra超过 5 年前
I grew up in Minnesota, and Krispy Kreme was legendary while they had stores here. Schools and workplaces would commonly bring in hot, freshly-baked donuts to motivate students and employees.<p>And then Krispy Kreme left the state. After that, it became common for university students to do fundraisers where they drive to the nearest out-of-state Krispy Kreme to fulfill orders. Of course, now the donuts are not hot after the 250-mile drive, but the brand is still very powerful.<p>I just don&#x27;t understand why Krispy Kreme doesn&#x27;t open just ONE store in Minneapolis. Maybe we don&#x27;t have the demand to fulfill one hundred stores, but only having one store would be clearly profitable.
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arthurfm超过 5 年前
Article for those of us in Europe.<p><a href="https:&#x2F;&#x2F;outline.com&#x2F;CaUjCw" rel="nofollow">https:&#x2F;&#x2F;outline.com&#x2F;CaUjCw</a>
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mcherm超过 5 年前
All this really shows is that public pressure can affect a company&#x27;s policy choices.
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webwielder2超过 5 年前
Another indictment of our bizarre, inequitable society masquerading as a feel-good story.
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umvi超过 5 年前
Is it just me or is Krispy Kreme really trigger happy with its lawyers? I only have two points of data - this and Froggy Fresh.<p>But still, are there any companies out that that don&#x27;t care to fire off petty lawsuits when people use their name or resell their product at small scales?<p>Like, if I made a unicorn called &quot;Hukino&quot; and then 10 years later some YouTuber used that as his rapper name or some college students made &quot;HukinoOS&quot; or someone started reselling my widgets in the arctic... would it kill my company if I just ignored them? Is there a precedent of a company not aggressively protecting its IP getting screwed over?<p>I&#x27;m just trying to imagine a world where companies like Nintendo don&#x27;t instantly axe projects like Chrono Resurrection&#x2F;Pokemon Uranium&#x2F;AM2R&#x2F;etc. because that&#x27;s the kind of world I want to live in.
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pkaye超过 5 年前
They are giving him 500 dozen donuts. He is charging up to $20 per a dozen. That is $10k right there!
zwieback超过 5 年前
I&#x27;m happy for the kid and surprised KK didn&#x27;t see the backlash coming but there&#x27;s also something that makes me a little uneasy about this. Deciding not to sell in a market seems like a totally reasonable decision and it seems just a little too easy to exploit social media blowback for individual profit.
IronWolve超过 5 年前
When I go to Portland, my friends bug me to get some voodoo doughnuts. Its a common thing in Seattle to portland trips to pick some up for people.
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downwithkamdar超过 5 年前
They just wanted a cut of the sales. I doubt he is making 10 bucks a dozen anymore
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andonisus超过 5 年前
&quot;Shut down operations&quot;...or what?<p>&lt;Laughs in First Sale Doctrine&gt;
ChrisSD超过 5 年前
By 21 years old I think you&#x27;re no longer a &quot;kid&quot;.<p>In any case it seems like he needed the money to pay for college so he ran a side hustle. The only thing that&#x27;s remarkable here is, when found out, he used social media to turn it into a PR issue which in turn forced Krispy Kreme to deal with it on PR terms rather than legal ones.
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stephenr超过 5 年前
Because apparently no other bakeries existed locally and produced donuts.<p>It’s dough and sugar, the name on the box is meaningless.
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