Not surprised to see this happen.<p>My question is the following: When every company has rewards systems and 70% discounts on coupon sites, coupled with credit card rewards, discounted gift cards, manufacturer coupons and the new ability to get more discounts by adjusting my shopping patterns, how do I know what a product is actually worth?<p>Companies like Scvngr are trying to insert game mechanics into the offline world, but it feels like the retail sector is already way ahead in making us play their discount game.