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Moving towards a faster web

245 点作者 joeyespo超过 5 年前

54 条评论

reaperducer超过 5 年前
Google Capone: &quot;Hey, nytimes.com, your site loads awful slow. We&#x27;re gonna have to put this badge of shame on it for everyone to see.<p>Now, if you just dumped your other ad networks and ran everything through us, I bet it would be load much faster and that badge might magically disappear...&quot;
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neiman超过 5 年前
I&#x27;m trying to fully understand it.<p>So if I&#x27;m in a site that is loading slow, Chrome will tell me &quot;this site is loading slow&quot;. which is almost like putting a sign in the middle of the ocean, &quot;you in the ocean&quot;. Like, a person should notice it on its own, right?<p>Ok, I understand they mean to tell me that it&#x27;s slow loading due to the fault of the site, and not due to (let&#x27;s say) my bad internet or device. But I think that most people don&#x27;t understand those kind of technicalities, and don&#x27;t really care to know them. I see it, as someone else put here, a &quot;badge of shame&quot;.<p>Moreover, it&#x27;s kind of regulating the internet. No one gave Google the mandate to regulate the internet.<p>There are two other problems with this &quot;speed above everything else&quot; approach. First, what is fast depends on how the browser parses websites, so one website can be faster in Firefox but slower in Chrome, and still get a &quot;badge of shame&quot;. There&#x27;s no standard here afaik (perhaps I&#x27;m wrong).<p>Second, the internet is supposed to be a place of equality, where kids, experimental artists and businesses all get the same respect and treatment. But businesses websites are obviously going to be faster, they got the professional technical stuff to ensure that, making the other second-rate internet citizens.
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ipython超过 5 年前
This reads to me as an attempt from Google to further balkanize the web. This looks a lot like the &quot;blue bubbles&quot; effect from Apple iMessage.<p>Did Google run out of actual features to implement? How about reacting to real user concerns such as controlling the privacy of their personal data on the web? Rhetorical question, I know...
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throwGuardian超过 5 年前
The multitude of comments here scream the same thing:<p>1. No one trusts Google to be an impartial judge of speed.<p>2. Increasingly, Google is inserting itself as a non-neutral third party between the end user and creator&#x2F;developer. Power lies asymmetrically with Google, and threatens both creators &amp; users.<p>If anyone from Google is reading, this incremental but definite appearance of a power grab by Google will only draw more regulation
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sakisv超过 5 年前
While I appreciate fast loading sites as much as anyone, there&#x27;s something I appreciate even more: getting to the content as fast as possible.<p>It&#x27;s becoming increasingly common to have all sorts of pop-ups blocking a big part of the screen at best or adding an overlay across the entire body.<p>If only I knew that my click would result in that kind of monstrosity I wouldn&#x27;t have clicked in the first place. So maybe it would be more useful to show an of how many things we need to close before we get to the content. I think that something like this would also help get us to &quot;a faster web&quot;.
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kiwicopple超过 5 年前
It’s crazy how misaligned the incentives are for chrome development.<p>If performance was the criteria by which they made decisions then they would probably bake ad-blocking directly into chrome, since ads&#x2F;tracking is one of the leading reasons for poor performance.<p>Instead we are left with PR pieces and false features. It feels like they are creating a lot of noise to drown out the signal.
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crazygringo超过 5 年前
I appreciate the intent, but why are they putting badges&#x2F;indicators like this into Chrome instead of Search?<p>Sites usually load slowly because because of ads and trackers, and Chrome&#x27;s only telling me what I&#x27;m already seeing with my own eyes. Plus, I already decided to visit the site, and it&#x27;s probably quicker to finish letting it load than find an alternative source, if one exists at all.<p>Whereas Search would seem <i>much</i> more useful, since it&#x27;s where I&#x27;m already presented with <i>alternative</i> links, and can actually affect which one I click.<p>I know Search already says they de-rank slower sites... but obviously they&#x27;re still appearing, especially for the &quot;long tail&quot; of searches. So badges still seem like win there.<p>(But the whole concept is sound, I think, because developers often want to build fast sites but management won&#x27;t dedicate the resources. But if management sees Google is giving them a big red mark, that&#x27;s suddenly something very easy for them to understand and allow to be fixed.)
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saagarjha超过 5 年前
This kind of effort sounds great, but the issue is that Google has already spent their goodwill on improving the web in this area. Who can trust the company to implement this fairly? Will Gmail get a “badge of shame” (it surely deserves one)? Will websites that are fast but don’t use AMP or the new Google hotness be ranked as they should? There are a lot of questions that I’m sure many have already answered in their head based on Google’s past efforts.
reaperducer超过 5 年前
<i>Our long-term goal is to define badging for high-quality experiences, which may include signals beyond just speed. We are building out speed badging in close collaboration with other teams exploring labelling the quality of experiences at Google.</i><p>Exactly what does &quot;high-quality experiences&quot; mean? Penalize sites with bad colors? Sites that are artsy and an algorithm can&#x27;t understand? Sites that have been repositories of information for longer than Google has been around? Sites that don&#x27;t meet Google&#x27;s worldview? That disagree with Google&#x27;s politics?
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jjcm超过 5 年前
To me this is better than amp - give me clear messaging around a site&#x27;s performance rather than mandating a platform that gives the site less control. I certainly worry that there&#x27;s the potential to abuse this, and I also wonder if Google&#x27;s own sites (i.e. amp pages) will be biased. To their credit they&#x27;re showing one of Google&#x27;s own pages as being slow in the example, but I&#x27;d be interested in seeing a 3rd party analysis of what pages are considered slow and which aren&#x27;t.<p>Another part of me worries that this will lead to a cobra effect[1], where people optimize a page&#x27;s first load so Chrome says the page is fast, while withholding the main content of the page for a delayed load, leading to even more site bloat. Identifying when a page has actually loaded will be tricky.<p>[1] <a href="https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Cobra_effect" rel="nofollow">https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Cobra_effect</a>
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butz超过 5 年前
I prefer Firefox&#x27;s way of &quot;moving towards a faster web&quot; - blocking trackers.
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zadokshi超过 5 年前
This will give developers leverage to ask for time to optimise, upgrade, and improve things they are not normally allowed to work on, as it will raise the discussion to the level of managers and the general public.<p>However, do you think more could be done to make the default MySQL&#x2F;PHP type configurations faster out of the box? If it is possible to speed up the default config of most websites on the internet, perhaps there is an easy win to be had.
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danShumway超过 5 年前
One of the regular complaints I&#x27;ve pushed against AMP is that it&#x27;s a hamfisted way to address page speed. Search placement should be determined by generic speed tests, not by forcing developers to use Google&#x27;s technology.<p>This looks to me like a positive effort. I&#x27;m not thrilled with overlays like this, and I&#x27;m not thrilled with baking this kind of stuff into the browser. It feels over-engineered and weird.<p>But, I think it&#x27;s a better direction than AMP.<p>There are a lot of ways this could go bad, but very cautious thumbs up from me.
TeMPOraL超过 5 年前
I hope they won&#x27;t whitelist their own pages from this. Maybe then they&#x27;ll notice Google&#x27;s own products have a performance problem.
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Wowfunhappy超过 5 年前
Generally, I can tell when a website is loading slowly because it, well, takes a long time to load.<p>Am I misunderstanding what Google is trying to do? I&#x27;m not seeing the use case.
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Endy超过 5 年前
The best way to have a faster web is to get rid of Google Analytics, DoubleClick, AMP, &quot;web assembly&quot;, WebDRM, ECMAScript (and all derivatives), and go back to only loading text and images from a blind server to a user-agent entirely defined by the wishes of the specific user.<p>But all the stuff that makes the Web slow and pointless to use is how Alphabet makes money.<p>So as long as you drink the Google-Aid, you&#x27;re doomed to a slow web of garbage.
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sgt101超过 5 年前
Pages are made of 30 sites, more. This is what makes the experience shit, and Google are bang up responsible. The architecture of the web did not, and does not, include this - the business model that is sustained by it exploits the web, it does not support it.
reustle超过 5 年前
&gt; Your website seems slow, try speeding it up with AMP today!
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markosaric超过 5 年前
Third-party calls are one of the main reasons for slow loading sites. These calls include loading Google Fonts, loading Google Analytics and loading Google&#x27;s DoubleClick advertising scripts. Remove these calls and scripts, and websites get so much faster.<p>Edit to add some stats:<p>94% of sites include at least one third-party resource.<p>76% issue a request to an analytics domain.<p>Median page requests content from 9 unique third-party domains.<p>Google owns 7 of the top 10 most popular third-party calls.<p><a href="https:&#x2F;&#x2F;almanac.httparchive.org&#x2F;en&#x2F;2019&#x2F;third-parties" rel="nofollow">https:&#x2F;&#x2F;almanac.httparchive.org&#x2F;en&#x2F;2019&#x2F;third-parties</a>
monkpit超过 5 年前
I feel like this will get a lot of flak from HN users, but I think this will overall be a benefit to the user experience on all browsers, not just chrome.
esotericn超过 5 年前
I&#x27;m on a slow connection. This page took a good while to load.<p>100kB of JS, 100kB of fonts. The images get a pass.<p>There&#x27;s jQuery in there. It&#x27;s a blog post. wat?<p>Just send me the text.
Lammy超过 5 年前
This page doesn&#x27;t contain any body text unless I run their Javascript. Is that supposed to be faster?
syphilis2超过 5 年前
Maybe Mozilla can add something like this to Firefox, but for websites that break when using adblockers.
forgotmypw3超过 5 年前
The web is already pretty fast if you don&#x27;t put too much stuff into your webpages.
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tarjei超过 5 年前
I hope they roll out good monitoring tools for website owner for these features - i.e not a tool to test your site but a tool to tell you what google reports to it&#x27;s users about the site. Otherwise you can be fooled by running lighthouse against your local server and never see the &quot;this site loads slowly&quot; message...
joaobeno超过 5 年前
This is just another attack on the open &amp; free internet. Why so? Since Google defines per their own metrics fast vs slow, they will imprint that impression upon the user, making an otherwise good willed user a starting bad impression on your site.<p>As people pointed out, this will make AMP even more attractive, driving more traffic away to Google...<p>Also, it may impact sites hosted on cheap far datacenters, like my user being in Brazil, and my server being in Virginia. Suddenly, my site is considered slow by Chrome, while my <i>rich</i> competitor who hosts in São Paulo gets the &quot;fast&quot; badge...<p>I think this kind of classification creates extra confusion and impact at no tangible benefit to everyone that isn&#x27;t Google.
fenwick67超过 5 年前
Can someone explain the point of this for the user?<p>As a user, I already know if the page is loading slowly.
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ouid超过 5 年前
You know, I&#x27;ve noticed that most things load just about instantly with ad blockers.
basilisks超过 5 年前
Blue checkmarks but for websites. A merit badge for playing by the biggest boys’ rules.
RenRav超过 5 年前
If it&#x27;s just a simple display to the user saying &quot;this website generally loads slow, dont worry&quot;, I&#x27;m ok with that, I often wonder whether some sites are just bloated or it&#x27;s my internet connection.
graphememes超过 5 年前
Who watches the watchmen?
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rhacker超过 5 年前
Isn&#x27;t this just going to reward the facebooks, amazons, etsys, pinterests and all the other websites that stole the users attentions away from homegrown sites... even more?
davidgerard超过 5 年前
Ad blockers speed up the web quite a bit!<p>Pity about that for Chrome, hey.
X6S1x6Okd1st超过 5 年前
There&#x27;s a concern over pushing AMP &amp; their ads. I totally get that, but so far the recommendations that they link to aren&#x27;t directly related to either:<p><pre><code> % curl https:&#x2F;&#x2F;web.dev&#x2F;fast&#x2F; 2&gt; &#x2F;dev&#x2F;null | grep -I amp Terms &amp;amp; Privacy &lt;&#x2F;a&gt;, and code samples are licensed under the</code></pre>
millstone超过 5 年前
How does Google know which sites “typically load slow for users?” Is this collected via Chrome telemetry or is there another mechanism?
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m712超过 5 年前
So how does this work? Where does Chromium get the data for the websites which load slow? Does this mean that websites which one visits get sent to Google now? Or do they use the existing SafeBrowsing queries to also send page load times? What are the implications of this for tracking?
geekybiz超过 5 年前
I&#x27;m a Web Performance guy so moves such as these benefit my business. Despite that - I dislike this heavy handedness by Google.<p>- What speed metrics? - How would they be gathered?<p>If Web Performance was so single dimensional to classify it in this way, it would have been solved a lot better by now.
majortennis超过 5 年前
I understand why using an anchor tag is not always technically correct, but I don&#x27;t see how wrapping something like an image in a button is the right thing to do, for an onclick event.
Uninen超过 5 年前
I’d appreciate if DuckDuckGo would implement this kind of speed badge to their search results. Never going to assume Google would even consider it as they sell the things that make sites slow in the first place.
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dpau超过 5 年前
&gt; We... hope to land on something that is practically achievable by all developers.<p>There are a LOT of people who have websites that depend upon software that they don&#x27;t directly control, best example might be Wordpress users with plugins. I myself have built a number of hobby websites that I just don&#x27;t have time to figure out how to update based on Google&#x27;s recommendations. For example, according to PageSpeed I need to &quot;Serve images in next-gen formats&quot; and I just don&#x27;t have the ability to do that now (underlying image processing libraries don&#x27;t support it) without a serious time commitment.<p>So I&#x27;m worried that a lot of smaller sites that don&#x27;t have the resources to keep up with Google&#x27;s requirements are going to get a &quot;badge of shame&quot;..
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fouc超过 5 年前
We need some proper anti-trust action here. Split chrome from google.
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andai超过 5 年前
Disable JavaScript in your browser. There, the web is much faster :)
swiley超过 5 年前
I just had to reboot my work computer today because chrome practically wedged it by pushing everything into swap (or whatever Microsoft calls it.)<p>The web gets a <i>lot</i> faster when you dump JavaScript.
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social_quotient超过 5 年前
It’s like we need some sort of indicator or progress visualization. Something that will show the user were the page is in terms of loading and rendering.
auiya超过 5 年前
How will this work in corporate environments with intentionally slow web proxies (decrypting TLS traffic, etc)?
jayd16超过 5 年前
Whats the point of colorizing the load bar? If I see the bar, don&#x27;t I already know its slow?
buboard超过 5 年前
what i m seeing with these &quot;safety badges&quot;, &quot;lightning icons&quot;, &quot;green thumbs up&quot; are attempts by google and apple to control the web the same way they control their app gardens. i m hopeful that they can&#x27;t though.
alimbada超过 5 年前
Ironically, the linked web.dev&#x2F;fast page took way too long to load for me.
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vijaybritto超过 5 年前
Google does this while at the same time making a heavy framework like this <a href="https:&#x2F;&#x2F;bundlephobia.com&#x2F;result?p=@angular&#x2F;core@8.2.13" rel="nofollow">https:&#x2F;&#x2F;bundlephobia.com&#x2F;result?p=@angular&#x2F;core@8.2.13</a> . This is not fair. This is abuse of power.
mfer超过 5 年前
Now would be a good time for alternative news aggregators.
jaimex2超过 5 年前
This is great news for the anti-trust case.
dlcmh超过 5 年前
Just use Safari or Firefox
vkizl超过 5 年前
Reddit is going to earn this so fast lol
ycombonator超过 5 年前
“ Our long-term goal is to define badging for high-quality experiences, which may include signals beyond just speed.“ My speculation is that they are gearing towards web moderation. Tag sites that don’t agree with their world view as “potentially harmful”. This could make an average chrome user immediately balk at opening the site and reading the content.<p>Before you downvote my comment explain why the above scenario is not plausible.
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