Well, NUVIA has to first design something with a competitive advantage over Intel's chips, then they have to manufacture it and then they have to sell it. Those are three separate and hard problems.<p>With the first problem, they can simplify things considerably by paying an ARM tax. The RISC-V tax is less ($0) but then it offers them less as well. If they design their own ISA, well, good luck with that. Also, clouds like tweaks, so one size won't fit all.<p>With the second problem, there's fab space to be had for sufficient coin. But there's more to manufacturing than filling out a webform and sending a tape with a check.<p>If they can get past the first two hurdles and actually deliver silicon which is significantly better than Intel's then marketing to the big clouds should be the least problematic.<p>Gonna take some money and time. Gulati left Google in March.