Storing data is the most universal task in the software ecosystem. Data storage will be confronted as a problem by everyone even tangentially related to software - the Truly Inspired Software Engineer, the Almost Incompetent Software Engineer, the Developer, the Manager, the Lawyers. The Customers will care, sooner or later it becomes their problem. The Subcontractors care. Even the Government cares about data storage.<p>It is a not a problem where 'unique' or 'customised' are competitive advantages. 'Boring', 'available', 'reliable' and 'well understood' are competitive advantages. Relational databases are a great way to store small quantities of arbitrary data and PostgreSQL is a textbook relational database.